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Reputation pricing · the question

How did NatroAlex make his money?

The documented answer is narrow: the asset on offer was a name he did not build, and the one launch that name fronted took retail money in and collapsed.

When your father pays, you can be a boxer and a car collector both.
Alex Natroshvili — verified Instagram @natroalex (54.1K followers), verified Telegram @natroalex1. Founder of the $NATRO token, launched 21 May 2026.
What the pitch said about him

The $NATRO website never hid where the credibility came from. Its founder section opened with this line — archived in full before the site was taken down:

Most coin founders are anonymous. Alex isn’t. His name is on the project, his face is on TikTok and Instagram, and his family is well-known globally.

Read closely, that is the pitch stating the asset itself: not a venture, not a product, not a record — “his family is well-known globally.” The thing being offered to buyers was the surname.

The asset, described

Boxer / Car Collector / Watch Collector

The persona attached to that name was a lifestyle, not a business. The same founder section described Alex Natroshvili as “Boxer / Car Collector / Watch Collector.” The file has found no independent company, product, or audited venture presented as the reason to invest. The reason given was whose son he is — David Natroshvili, founder and CEO of Spribe, the studio behind the global gambling product Aviator. The trust was borrowed, and the loan was the family name.

The one documented money event

The single documented occasion on which money moved toward the project is the $NATRO presale and launch. The presale was solicited in the first person, from verified family accounts — “If you want to get involved in the crypto project presale with me & @natroalex — DM @natroalex1 on telegram. Minimum investment size for presale is 1.5k.” — directing buyers to a $1,500 minimum and to Alex Natroshvili’s Telegram.

The token launched 21 May 2026 and collapsed ~98% within seventy-two hours. Refund requests from affected holders were refused — “Nothing to say” from the team admin, “stfu” from Alex’s own verified Telegram. Within the same window the website was taken offline, the NATRO link was removed from the founder’s Instagram bio, and the paid promotional video was deleted.

The launch, pushed from the father’s account

The solicitation did not come from an anonymous team. In the hours before launch, David Natroshvili — Spribe’s founder and CEO — promoted the presale in the first person and reshared the launch material from his own verified Instagram (@davidnatro1). The Stories, preserved in the file’s exhibit set:

“Get involved in the crypto project presale with me & @natroalex — DM @natroalex1 — 1.5k min.” — @davidnatro1 (verified), Instagram Story, pre-launch
“We’re opening private access to our crypto project presale with me & @natroalex … 1.5k min entry.” — @davidnatro1 (verified), Instagram Story, pre-launch
“I have many celebs on the line to post about natro this will be crazy🔥” — @davidnatro1 (verified), Instagram Story, pre-launch
David Natroshvili reshares the paid @jrcryptex launch promo — @davidnatro1 (verified), Instagram Stories
The NATRO COIN render, reshared by @davidnatro1 and @natroalex — Instagram Story, both verified, pre-launch
The reply, on the record

The full refusal exchange. The affected holder’s offer turns on one point — “I entered because of your father, David Natroshvili, and the reputation of Spribe and Aviator … Without that name, I would never have touched NATRO.” The reply, in full: “stfu.”

Telegram DM · @natroalex1 (verified) · 25 May 2026, 10:11
His own figure

Asked about his own losses, Alex offered a number that shifted inside a single message thread — “I lost 38k,” then “I swear to god i lost 30k plus.” The project’s tokenomics had stated the founder allocation was “publicly committed to never moving.” An unmoved allocation’s paper loss is not the same thing as cash a retail buyer wired in. Recorded here as his claim, not as fact.

The line they wrote themselves

The project’s own FAQ — archived in full before it was deleted — answered the rug-pull question in one sentence:

The reputation hit lasts forever; the cash from a rug doesn’t.

So how did NatroAlex make his money? The record answers only what it can prove: the thing sold was a name he did not earn, and the one launch that name fronted took retail money in and then collapsed. What, if anything, was kept is a question for on-chain forensics — still in progress. Readers draw their own conclusion.

Right of reply

Alex Natroshvili and Spribe are invited to respond; a formal notice was sent to Spribe’s published legal and corporate addresses on 25 May 2026. Documented factual corrections will be published alongside the record. The full sourcing is on his profile and the press page.